Based on our initial understanding, the assignment is focused on conducting a market assessment to identify the highest potential enterprises/businesses, vocations, and income generation activities that are suitable for women’s start-ups, GEWEP impact groups, and the most marginalized women in Afghanistan. The market assessment will provide information on market demands and opportunities in 5 Specific geographical areas, which will allow the GEWEP program to develop effective strategies to support women’s economic empowerment.

The first point of the assignment is to identify the four highest potential enterprises/businesses that are suitable for women’s start-ups. This involves assessing the market demand, supply, competition, and profitability of various businesses to determine the most viable options for women entrepreneurs. The goal is to recommend enterprises that are not only profitable but also aligned with the skills and resources of women entrepreneurs and the specific needs of the market.

The second point of the assignment is to identify the four highest potential vocations that are suitable for GEWEP impact groups. This involves identifying the skills and resources of the impact groups and assessing the market demand for specific vocations. The goal is to recommend vocations that are not only viable but also aligned with the skills and resources of the impact groups and the specific needs of the market.

The third point of the assignment is to identify the four most high potential income generation activities that are suitable for the most marginalized women in Afghanistan. This involves assessing the skills and resources of the marginalized women and identifying income generation activities that require minimal resources and skills. The goal is to recommend income generation activities that are not only viable but also aligned with the skills and resources of the marginalized women and the specific needs of the market.

The market assessment will provide valuable insights into the market demand and opportunities for women’s start-ups, GEWEP impact groups, and the most marginalized women in Afghanistan. This will enable the GEWEP program to develop effective strategies to support women’s economic empowerment and maximize the chances of achieving the desired outcomes.